We forge brands people believe in.

Brand strategy, identity, and packaging for brands ready to make their mark.

Explore what we do

Selected clients

  • New Relic
  • Crazy Candy
  • Redis
  • FamilySearch
  • Hale Centre Theatre
  • Handi Quilter

What we do.

  • Brand strategy
  • Visual identity
  • Packaging design

Forging brands built to last.

Frequently asked questions

What kind of work do you take on?

I work on brand strategy, visual identity, and packaging. That includes new brands, refreshes, and design systems for teams that need a consistent look across web, print, and packaging.

Do you work with established brands?

Yes. A refresh can keep the parts people recognize while giving your team a clearer, more flexible system to work with.

Can you help with packaging alone?

Yes. I can design packaging for a single product or build a system that works across a full product line.

What affects the timeline and budget?

Scope, the number of deliverables, and how much of the brand is already in place all shape the estimate. Share what you need and when you need it, and we can talk through the scope.

What should I have ready before reaching out?

A short note about your business, what you want to change, and any key dates is enough to start. If you have a budget range, include it.

“Peterson brings focus and a strong work ethic to every project. He’s a talented designer and a generous collaborator who shares what inspires him and makes the work better.”

Asbury Automotive

“Peterson has an incredible ability to take what’s in my head and bring it to life—often on the first try. He’s efficient, quick, and consistently delivers great work. What I appreciate just as much is his ability to stay cool as a cucumber under pressure. Even when a project is rushed and stress levels are high, he stays calm, focused, and gets it done. He makes my job easier, and I can’t recommend him enough.”

Isaac Beus, Red 7 Marketing

Let’s talk about your brand.

Start a project ↗